Santa Monica Apple Store employees racist?

by: Bradley Wint on April 6th, 2010 at 3:45 pm


It seems employees at the Santa Monica Apple Store may be a little bit racist after an incident occurred with customer Owen JJ Stone. After Mr. Stone’s old MacBook malfunctioned, he decided to head to the Apple Store to purchase a new MacBook Pro. He walks in and immediately realizes that no one wants to help him. However, he knew very well what he wanted and continued picking up accessories for the MacBook Pro. He then asked one of the store attendants to get him a MacBook Pro with his particular specs. She asked him if he wanted to see it and Stone replied by saying “no, I have a MacBook, I had one, I have an iMac, I know what I want, if you could just get me one that would be great cause I’m kinda in a rush, I’d appreciate that.”

The girl then looked at one of the male co-workers standing near her and says “forerunner”. He then reacted by touching his ears resulting in a security guard approaching the register, two employees blocking the door and other staff members surrounding him in the distance. In Mr. Stone’s mind, he thought that the staff members thought he was a thief and asked “Dude, do think I’m gonna steal this Macbook?” and they quickly said “Oh, no, no, no.”

To top it off, when the customer said he wasn’t a thief and wanted to buy it, they sent a black store attendant to cash the item for him.

It’s obvious that the Santa Monica Apple employees thought that Mr. Stone was going to steal the MacBook Pro, since they did not end up surprising him with a store gift. However, we cannot clearly accuse them of being racist, but their actions (both with security presence and sending out a black clerk) leads us to believe their judgmental tactics are totally out of order. His phrase “if you could just get me one that would be great cause I’m kinda in a rush” may have set of an alarm inside the female clerk’s mind making her think he was a thief and considering that he was black may have added to her rash decision.

What do you all think? Racist or not? If not, what other prejudicial reason can it be. I say prejudice, because he did nothing wrong legally. If you want to see the full testimony video, check it out below.



Have Something To Say? 32 Others Did!

  • xinoxino – April 6th, 2010 – 11:14 PM

    not racist, but prejudice and stereotype.
    Though I could also say racist, because racism is now a big different thing other than it relating to skin colour!

    “forerunner” probably means someone who will hand jack a laptop and rush out to the exit. Then again she may be referring foreigner.

    Because you said you were in a rush so they were cautious.
    But I don’t know why they asked a black clerk to serve you instead:/
    Possibly if you wanted to steal, the black clerk may tuck you out:/

  • lasdfhjlasdfkh – April 7th, 2010 – 3:01 AM

    the only people who arent racist are the ones that never have to deal with blacks. its not racism, blame your own people for making your race look bad. you arent the victim, everyone else is… which is why they respond in this way.

  • Joe – April 7th, 2010 – 3:46 AM

    Haha, the author is racist because they wrote ‘blank customer’ as in they all look the same.

  • Joe – April 7th, 2010 – 3:46 AM

    Oooops, I meant ‘blank clerk’.

  • Ian – April 7th, 2010 – 4:01 AM

    Talk about reaching here guys, holy s**t. Santa Monica is busy, uppity, they were obviously just busy helping other people, and when someone says something like “just get it for me I’m in a rush” it’s suspicious.

    You people are morons, holy crap.

  • Joe too – April 7th, 2010 – 5:01 AM

    pointless article is pointless.

  • AfricaKinq – April 7th, 2010 – 6:04 AM

    of course it is racism! I never ever buy Apple products again

  • xinoxino – April 7th, 2010 – 7:10 AM

    he meant Black* you f*k tarded idiot.
    He they meant blank, then why the fark did they call a black clerk to serve him?

    Anyway, the only way to find out if they are racist is if you go back to the sh* store with a white friend, the white friend should do exactly the same thing you did “i’m in a rush”.
    And let’s see how event will turn out.

    Because where I work we have to be vigilant ourselves and I’m always the one watching the front door. Manager looks out for thiefs by judging people and being a stereotype (although sometimes it does work and he catches the thief).
    While I just look for people acting weird/strange.

    So these apple store probably have experience with people rushing in and out with stolen goods.

    Remember that thief video, that some black people rushed in a closing Apple Store and stole all the goods in 15sec? all planned out and sh*

  • louis – April 7th, 2010 – 7:49 AM

    it not racism she just dumb clerk

  • xxx – April 7th, 2010 – 8:03 AM

    I just think you where not there average costumer. And most stores train there people to look at anything that is not normal to spot thief’s as quickly as they can. But this can also work against the store and make costumers as yourself feel very unconformable. So I don’t think it’s racism, more young and inexperienced staff.

  • logikil – April 7th, 2010 – 8:10 AM

    Been to this store and they were nothing but nice, and I am hispanic. So assuming they are racist I suspect they would have treated me differently as well, and they did not. You have one persons accounting of what occurred, and only from the perspective of that person, so without someone elses accounting I am not willing to call out the store as racist. Sorry.

  • Smoke – April 7th, 2010 – 8:35 AM

    Fu*k that nigga

  • tarbis – April 7th, 2010 – 9:29 AM

    I thought this is about Sony’s Santa Monica studio >_<

  • IIII 47 IIII – April 7th, 2010 – 9:34 AM

    Theres always two sides to every story. You can’t just hear one side and make up your mind.

  • Tom – April 7th, 2010 – 10:14 AM

    The clerk was prejudice but not racist. Everyone in the store reacted to the clerks input of “forerunner.” So, blame it on that one clerk, don’t call Apple racism – that’s extreme.

  • James M. – April 7th, 2010 – 11:13 AM

    It’s interesting that none of you actually seem to know what the word ‘racist’ even means (or the plural form of ‘thief’, which is ‘thieves’, for future reference). Racism is a belief in personal superiority based solely on racial identity. Racial stereotyping, which is what this individual was subjected to, is similar only in that observed race forms the basis of opinion. The concept of stereotyping carries no value judgment (because a stereotype can potentially be ‘positive’ or ‘negative’). However, the behavior of the employees was insultingly atrocious. Rather than draw on some empirical information about the situation (loan male, sanding at the register, clearly tech savvy and an admitted owner of many apple products), they simply went with an idiotic ‘gut feeling’ based on an informed hunch that a hasty black person in a store full of expensive electronics has only one goal in mind: theft.

    logikil: Really? So they didn’t pick on a Hispanic and now they’re off the hook? Ever occur to you that you didn’t fit the racial/ethnic/physical profile that triggers that sort of behavior there? Or perhaps different people were on-duty? Or, I dunno, maybe they just don’t have an issue with people like you? The actual numbers don’t even back up the case. Sure, African-Americans are over-represented (based on population percentage) in the US figures for petty crime… but they’re not even close the majority. Guess what, its white people!

    • lol – April 7th, 2010 – 1:56 PM

      ^^black? tech savvy? haha you must be joking. the only black people who mess with computers received free education, affirmative action careers, etc. you sure talk a big game, but why dont you bring up the statistical fact that blacks make up a majority of all crimes despite being a small amount of the population? i would rather be safe and not have my stuff stolen than risk my life just to make a few decent black folk feel better about themselves. this type of reaction to black people is learned behavior because it is beneficial to our survival. in other words, this is healthy human behavior and no one should have to risk their lives or their property just to pretend theyre not WACIST.

    • TK – April 7th, 2010 – 2:31 PM

      @lol Everything you just said is stereotypical.

      @James M. Stereotypes are never positive. Stereotypes are always negative. Generalizations can be positive or negative.

    • lol – April 7th, 2010 – 5:28 PM

      ^how exactly is the stereotype “asians are good at math” a negative stereotype? haha youre a moron. oh let me guess, because it makes others feel that they arent good at math? kill yourself idiot. you want a trophy for coming in last place too? lmao

    • James M. – April 8th, 2010 – 1:30 AM

      @lol: Assuming that was true (and it isn’t, do some research), it would still just be a blanket figure with no context. If I told you the national HS dropout rate was 14.1% ‘07, but among Hispanics it was 21%; would that be proof that they are 50% lazier than the rest of the country? Absolutely not, because you can’t use abductive reasoning then wave your hands in the air and conjure up a causal relationship. Hurray for logical fallacy!

      Fast Fact #1: I’m black, tech savvy, and the beneficiary of private secondary and graduate education which I paid for via Department of Defense scholarship (hint: it’s merit based) and have a career free affirmative action hiring practices. I guess my PhD in ‘messing with computers’ must blow your mind, huh?

      Fast Fact #2: The biggest beneficiary of affirmative action both in school aid AND professional hiring are women. White women. They’re a minority (in work and academia) too.

      Oh shit, did you just get owned? I think you did.

  • TK – April 7th, 2010 – 2:36 PM

    If you are black you should be used to this behavior from white people. I get people looking at me when I go to Best Buy, Sam Ash, etc. Even though I’m black, when I see other black people I get on edge because I feel that they are the ones that will most likely kill me, unless I am down south, then I’m afraid of getting lynched.

  • Will.I.Am – April 7th, 2010 – 3:08 PM

    Here’s another stereotype for you…Everyone that has responded in this forum has awful grammar and couldn’t spell to save their lives.

    Jeebuz, people. Have any of you ever passed a grade school English class?

  • Will.I.Am – April 7th, 2010 – 3:10 PM

    TK, are you really that egotistical? So, anyone that may look at you is probably racist, huh? Get over yourself, man. People look at me wherever I go because…oh my god…that’s what people do! Maybe we should all just stare at the ground while we’re out in public?

  • Wellington S. – April 7th, 2010 – 4:21 PM

    I keep an eye out for young white male teens. Black people may get caught stealing more often then our lighter counterparts, but that is in part due to the racial profiling that that we as a nation have become accustomed to practicing. All of the biggest thiefs are white. Im talking about the people stealing thousands of dollars worth of merchandise from the mall (I met a few in college), and the bankers/cops/politicians stealing from us everywhere else.

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