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Google’s +1 button now avaiable to webmasters

Posted by on 01/06/2011

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Google has introduced yet another interactive web button, this time in an effort to tune search results to be more geared towards your friends, family and the wider world. They are hoping that it helps the good stuff come out on top while the crap falls to the bottom. Webmasters now have the ability to add the button to their sites, making it easier for users to +1 posts outside of Google.

The +1 button has been available on Google’s search results pages since March as part of their beta programs, but now webmasters have the opportunity to include the button on their own websites, so users can easily one up stuff if they enjoyed the content. While it does not work like other interactive buttons such as the Tweet button or the Like button, it should prove to be worthy to the webmasters, in the form of more traffic.

They have set up a very simple page where a +1 button can be generated for your site. Unlike the Facebook XFBML like button, it can be implemented in three easy steps. First, select the style of button you’d like on your site, then copy and paste the Javascript code  to the top or bottom of your webpage’s hard code (just after or before the <body> tags). It is always recommended to place it at the end though so the rest of your site can load first. Finally place the <g:plusone></g:plusone> code wherever you want the button to appear. That’s it.

When you +1 stuff, your friends may come across it in search engines, allowing them to see who exactly among their friends upvoted sites across the web. The +1 program is still on an opt-in experimental basis, so you need to enable it via your Google account.

Hopefully the button can help in filtering out those crappy sites that use black hat SEO tricks.

Here is a quick run down about what Google’s +1 is all about. You can read up more on their FAQ page.

+1 helps people discover relevant content—a website, a Google search result, or an ad—from the people they already know and trust. Adding the +1 button to your pages lets users recommend your content, knowing that their friends and contacts will see their recommendation when it’s most relevant—in the context of Google search results.

When a signed-in Google user is searching, your Google search result snippet may be annotated with the names of the user’s connections who’ve +1′d your page. If none of a user’s connections has +1′d your page, your snippet may display the aggregate number of +1′s your page has received.

Content recommended by friends and acquaintances is often more relevant than content from strangers. For example, a movie review from an expert is useful, but a movie review from a friend who shares your tastes can be even better. Because of this, +1’s from friends and contacts can be a useful signal to Google when determining the relevance of your page to a user’s query. This is just one of many signals Google may use to determine a page’s relevance and ranking, and we’re constantly tweaking and improving our algorithm to improve overall search quality. For +1′s, as with any new ranking signal, we’ll be starting carefully and learning how those signals affect search quality.

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