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GamePro, G4TV and GamrFeed busted in Reddit traffic boosting operation

Posted by on 31/03/2011

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Three of the Internet’s more established gaming sites have been busted in a big traffic boosting scam on popular news aggregate site Reddit.com. While most other social bookmarking/link sharing networks allow for site promotion, Reddit pretty much does not approve of it, mainly to keep the content as rich as possible. Even though many have tried to game the system, they eventually get caught time and time again.

GamePro, G4TV and  VGChartz’s GamrFeed are among those who now join the list of spammy sites, due to their irresponsible behaviour. As highlighted in this Reddit thread, they used over 20 accounts to help boost their stories to the front page. In a perfect world, users should submit their link and have its faith be determined by the rest of the community, but in reality, site admins pay marketing firms or get their friends to make fake accounts to help boost their stories to the top. Similar activity takes place more blatantly on sites like Digg, StumbleUpon and N4G; but with the Reddit community being much more vigilant, they quickly stomped on the weeds that hatched within their system.

With the gaming industry being such a brutal battle front, sites sometimes try to push out as much content as possible to rake in hits, but sometimes they push out total crap, and when that crap gets boosted to the top of social sites, it raises red flags, such as in this post.

Members representing all 3 websites have since apologized in separate posts (#1, #2, #3) and have admitted to paying the one spammer to publicize their posts on various social networks. It seems though that the site owners had a pretty good idea that the spammer was using multiple accounts to promote their stories. Forgetting the fact that Reddit doesn’t like self-promotion, it is still unacceptable to use multiple accounts to promote a story, which is a piece of garbage.

As of now, the sites have not been officially banned, but they are pretty much going for a long visit to Reddit’s spam filter central. On one note, it is surprising that such established gaming sites have turned to such dirty tactics to promote but on the other hand, it doesn’t sound too surprising considering how ‘dog eat dog’ the industry is. It wouldn’t be surprising if other sites used similar tactics, but it really comes down to how good your content is. If a site churns out good material on a consistent basis, there would be no need for such dirty marketing methods.

Shame on you guys.

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