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It turns out that Apple is limiting the number of iPads a customer can buy over their lifetime. Rather than just limiting them to two purchases per session, they have gone ahead to limit customers to two per lifetime. A guy over at the Protocol Show decided to help out his international NeoGAF friends by purchasing iPads from his local store, doing it one at a time. He believed he would be able to assist his friends getting it to them before the international release date. However, when he headed back to the store for the third time, he was told that there was a limit as to how many iPads he could buy.
The conversation went like this:
Guy #1 says to Guy #2 — “Hold on, I’ll be right back” and disappears to the stockroom again. Guy #2 is still clicking around, not looking at me.
Me (nonchalantly) — “Is there an issue?”
He’s still staring at his monitor and a few seconds pass before Guy #2 carefully says, “There is a limit to the number of iPads that customers can buy.”
Me (playing dumb) — “Oh, is that right? What’s the limit?”
Guy #2 — “Only 2 per customer.”
Ok, so the gig is up. I stand around waiting for a bit and was preparing to leave when Guy #1 returns.
Guy #1 — “I’m sorry sir, but you have reached your lifetime limit of iPad purchases and will not be allowed to buy any more.”
Me (anticipating that statement) — “Is the iPad limit per person? Per credit card? Per household?”
Guy #1 — “All I can say is that you have reached your lifetime limit.”
So is Apple limiting iPad purchases to all customers or were they targeting this guy? Is is not clearly known yet but it seems that there is a lifetime limit of two per person. At the moment, there didn’t seem any way Apple could have known he was shipping it overseas because he could have been buying the iPad for friends. So if you plan on either being a total Apple freak and buying 100000 iPads or just plan to smash them for fun, remember that there is now a limit. Hopefully in the future the limit will be dropped.
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