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Dear Webmasters, stop doing this crap!

Posted by on 30/01/2011

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In the old days, webmasters would try to draw attention to some new feature or offer on a site by including a pop-up or pop-under advertisement or notice. However, because 3rd party advertisers abused the service, most browsers have included pop-up blockers and AdBlock destroys them completely. So what did webmasters decide to do to get that pop-up effect? Lightbox of course. However, it’s still annoying.

Even with the option to close it off and with some of them even having it close after a certain amount of seconds, it really gets in the way of things. Most times I load up pages and start reading, only to have the pop-up distract my attention from the content mainly because of the number of slow load scripts still running in the background. As a webmaster, do you want to disrupt your reader’s attention from what they came to read and possibly turn them away from your site? If you do get some sign ups for your newsletters, is it short or long lived? Think about that.

Here are some random samples of what I am talking about.

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