Rolls Royce has announced that potential customers and enthusiasts can now pre-configure the Ghost model via a new iPhone app. They can choose from a range of exterior paint colors, wheel styles, exhausts and more. You can also customize the interior including the type and color of the seats, dashboard and more. After that, the car can be previewed in a virtual garage to give the user an idea how it will look at the end of it all.
The new Ghost App also provides a gallery of Ghost images and films as well as a function to search for the nearest Rolls-Royce Motor Cars dealer. For users with an interest in the technical details of the car, the app features a specifications section. The Rolls-Royce Ghost App is available now for free from the App Store on iPhone and iPod touch or at www.itunes.com/appstore.